There is a lot and I mean A LOT of hype around this particular product. So for the sake of experimentation and hope, I purchased this product in the form of Cherry me. Now, honestly I haven't noticed anything special about it, unless you count the fact that it actually comes out red. I don't know if you've noticed that most "red" lip products appear red in the tube but turn into that horrendous hot pink color the moment you apply it. Yuck! And this is a nice subtle shade, not too over the top. Also what is everyone talking about with this "wonderful scent and flavor"? It literally smells like Play-Doh and it tastes like..my lips. WOW! Okay I suppose it makes sense because some people do like to eat Play-Doh. Maybe that's what they meant.